LAKERS LEGEND BUSS DIES AT 79

lakers_logo1Jerry Buss, the Los Angeles Lakers’ owner who shepherded the NBA franchise to 10 championships from the ’80s Showtime dynasty to the Kobe Bryant era has died.

Buss passed away at Cedars-Sinai Medical Center in Los Angeles, said Bob Steiner, his assistant. He was 79.

He’d been hospitalized for cancer, but the immediate cause of death was kidney failure, Steiner said.

Under Buss’ leadership since 1979, the Lakers became Southern California’s most beloved sports franchise and a worldwide extension of Hollywood glamour. Buss acquired, nurtured and befriended a staggering array of talented players and basketball minds during his Hall of Fame tenure.

Few owners in sports history can even approach Buss’ accomplishments with the Lakers, who made the NBA finals 16 times through 2011 during his 32 years in charge, winning 10 titles between 1980 and 2010. The Lakers easily are the NBA’s winningest franchise since he bought the club.

Few owners have ever been more beloved by their players than Buss, who always referred to the Lakers as his extended family. Working with front-office executives Jerry West and Mitch Kupchak, Buss spent lavishly to win his titles despite lacking a huge personal fortune, often running the NBA’s highest payroll while also paying high-profile coaches Pat Riley and Phil Jackson.

Always an innovative businessman, Buss paid for the Lakers through both their wild success and his own groundbreaking moves to raise revenue. He co-founded a basic-cable sports television network and sold the naming rights to the Forum at times when both now-standard strategies were unusual, adding justification for his induction into the Pro Basketball Hall of Fame in 2010.

Magic Johnson and fellow Hall of Famers Kareem Abdul-Jabbar and James Worthy formed lifelong bonds with Buss during the Lakers’ run to five titles in nine years in the 1980s, when the Lakers earned a reputation as basketball’s most exciting team with their glamorous Showtime style.

Jackson then led Shaquille O’Neal and Bryant to a threepeat from 2000-02, rekindling the Lakers’ mystique, before Bryant and Pau Gasol won two more titles under Jackson in 2009 and 2010.

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