BBL TO LAUNCH OWN LEAGUE PASS
- Updated: August 19, 2013
The British Basketball League is to launch its own league pass for video coverage of games but executives say they are still in the market for a broadcast deal.
It is widely expected that the BBL will remain with Sky Sports with a similar package to last season but plans have been unveiled for a subscription-based service which will see 30 games per season shown live online in HD.
It is to cost £29.99 with Glasgow Rocks meeting with Surrey Heat on October 6 selected for the opening tie, hosted by Dan Routledge.
But it is likely to see more games available if a TV contract is also secured.
“It’s not a replacement,” claimed BBL commercial director David Leyden-Dunbar. “It’s perfectly complementary. We believe there’s more of a demand for extra live content than we currently have. So this is a way of giving fans more of what they want.
“We’ve put together the most competitive pricing we could. But the success of it will rest with the fans and whether they get behind it. We have 214 games per season. Even with what we do with Sky Sports or another broadcaster, that’s still just scratching the surface.”
The league expects to unveiled additional sponsors ahead of the new campaign but will not be re-branding the BBL which has been without a name title since the exit of Dairylea over a decade ago.
“It won’t be a title sponsor,” added Leyden-Dunbar. “That’s not in our strategy. We’re looking for a roster of sponsors.”