CELEBRATING LOVE AND BASKETBALL

The iconic film “Love and Basketball” will get a special screening in London to mark its 15th year anniversary.

Pop-up cinema has seen a dramatic rise in popularity over the last few years, especially as audiences look for new, innovative ways to enjoy films they know and films that will turn into instant classics.

Amacoast Cinema, is a new experiential cinema company that create pop-up events exclusively around black film. They are redressing the balance, by launching with , starring Omar Epps and Sanaa Lathan.

“I’m a huge black film fan but I’ve seen very few in the cinema and I was pretty sure I wasn’t the only one,” Dele Aro, co-founder of Amacoast Cinema said. “So I thought it would be great to not only provide a communal cinematic experience for black film, but turn the screenings into an immersive celebration allowing the audience to create new memories.”

“Love and Basketball is 15” takes place on the 16 October, at the York Hall venue in Bethnal Green, East London.

Amacoast Cinema will be working with experiential events company We Are Parable to create an experience for the audience that reinvents the very idea of going to the cinema. A basketball themed event, with live cheerleader performances, slam-dunk competition and basic ”hoop” skills with players from the British Basketball League’s London Lions.

In addition, there will be a live DJ, competitions & giveaways, as well as food vendors to turn this cinematic event into an all American basketball experience. With a film that resonates with the black community and an immersive atmosphere perfect for launching this new and exciting brand, what’s there not to look forward to?

“Our goal is to regularly host immersive cinema experiences which solely focus on black film,” Aro said. “This brand promise is important to us because our community needs more black stories told on both the big and small screen.”

Tickets are available here

But we’ve got a pair to give away. All you have to do is answer this: ‘In what year was Love and Basketball originally released?’ Email your answer to mark@mvp247.com by Monday 10am and we’ll choose a winner at random.

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