NBA.com BLOCKED IN UK

Furious basketball fans in the UK have hit out after access to NBA.com was blocked in the country.

In an unexpected move, attempts to access the website are now being directed to a third-party site, known for its clickbait stories sourced from extrenal news outlets.

An option that claims to allow British readers to go to the the global NBA.com is also being diverted.

The freeze-out of the UK is thought to follow the lead of other countries, including Spain, and comes ahead of this weekend’s All Star Game, although League Pass is as yet unaffected. (Update: global.nba.com allows a by-pass of the issue)

It denies access to NBA.com’s in-house reporters, providing content instead from a series of UK-based bloggers with fans invited to submit articles for publication.

MVP writer Niall Gray was among those to initially spot the blockage.

Others joined in

The NBA has not yet responded to a request for comment but in a January news release on the deal, NBA EMEA digital director Xavier Bidault said: “By partnering with GiveMeSport, one of Britain’s key sports news hubs, we will provide fans in the UK with an enhanced NBA experience through localised content.”

Initial responses on the new host site were rather unfavourable.

Screen Shot givemesport

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