The NBA has outlawed a new shoe which, its makers claim, increases vertical leap by 3.5 inches.

Citing a rule against “unfair competitive advantage”, the League has forbidden any player from wearing Athletic Propulsions Labs’ ‘Concept 1’ sneaker.

Makers claim the 'Concept 1' adds 3.5 inches to vertical leap

Whilst many might find APL’s performance claims a little far-fetched, it seems the NBA is taking them seriously. A senior League official told the company: “League rules regulate the footwear that players may wear during an NBA game. Under league rules, players may not wear any shoe during a game ‘that creates an undue competitive advantage (e.g., to increase a player’s vertical leap).’ In light of that rule…players will not be permitted to wear the APL shoes during NBA games.”

APL co-founder Adam Goldston said: “We were not exactly shocked to hear the NBA chose to ban our shoes. The Load ‘N Launch Technology not only provides an instant and dramatic increase in vertical leap, but the biomechanical testing showed that the players exerted far less energy as a result.”

Prior to the ban, the $300 trainer had apparently attracted the interest of NBA players – including a raft of rookies, some of whom have tested them in non-NBA settings. Whilst the ban will mean they never actually appear on an NBA court, it’s almost certain to raise the profile of the kicks and get people thinking ‘hey, maybe these things really do work!’

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