The inaugural NBA 3X Tour, a pan-European 3-on-3 basketball and interactive fan experience, will be making a stop in London on September 15-16 with Memphis Grizzlies forward Rudy Gay featuring at the event.

The NBA 3X Tour, which blends competitive 3-on-3 basketball with fun interactive activities, will be held at, at Westfield London Shepherds Bush, provide fans of all ages the chance to experience the NBA firsthand. The tournament brings together teams of four players and is open for boys and girls of all skill levels from the ages of 13 – 17+.

Teams can register for the tournament in-store at the adidas store on Oxford Street, London, and in the Westfield London store in Shepherds Bush, London. More information can also be found on

“The Europe NBA 3X Tour has been a tremendous success with hundreds of players and thousands of visitors getting the chance to meet NBA players and legends, and experience first-hand the excitement of the NBA” said Benjamin Morel, Vice President, NBA Europe.

“The NBA 3X London stop will feature something for everyone in a fun family environment, and will provide the young basketball talent and fans of the UK with a unique opportunity to connect with the game.”

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