LeBron James has replaced Tiger Woods as the athlete with the top brand value, according to Forbes.

The magazine says the Cavaliers star now pulls in $37 million in non-basketball earnings a year, a $10m increase on 2013.

King James has dethroned Tiger Woods, who’s topped the Forbes Fab 40 list every year since 2007.

James counts Nike, McDonald’s, Coca-Cola and Upper Deck among his endorsements.

In terms of his on-court earnings, LeBron is set for a bumper pay rise in two years’ time, when he’ll become a free agent just as the NBA’s epic new TV deal comes into force.

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