NBA’S (VIRTUAL) REALITY TV EXPERIMENT

The NBA is set to capture all the main All-Star Weekend action in virtual reality.

Highlight packages from each event will be available through Samsung’s Milk VR™ and will allow fans to view NBA action through a 360-degree immersive video experience.

“With basketball enthusiasts all over the world, it’s paramount that we explore new ways to bring fans even closer to the game,” said Jeff Marsilio, NBA Vice President of Global Media Distribution. “Virtual reality delivers amazing vantage points like the NBA All-Star Game from a courtside seat or Sprite Slam Dunk from the baseline. We’re very excited about the possibilities and look forward to rolling out the content to our fans.”

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