TECH UPGRADE FOR FAN SCREENS
- Updated: August 29, 2019
Live video content and in-game data will be offered to basketball fans in the UK and across the world.
It comes via a new technology partnership which is set to transform the way in which the sport is experienced – whether in arenas, on television or on mobile devices.
FIBA, the world governing body of basketball, and Atrium Sports, today announced a landmark partnership to deliver the FIBA Connected Stadium to help make basketball the most popular, innovative and digitally advanced sports community in the world.
With new technologies transforming the way sporting content is captured and used, FIBA recognises the need to innovate and plan the future of basketball, helping national federations and grassroots basketball grow and develop in a digitally connected world.
Charged by FIBA with offering national federations and leagues technology and advice, Atrium Sports is adding an exciting new dimension by implementing artificial intelligence and machine learning-based automated solutions to capture, enhance, produce and distribute live video content.
Through the collaboration, Leagues and National Federations are now able to use the market-leading Keemotion video production technology to live stream games, enhance the viewer and spectator experience with additional graphics and commentary, attract new audiences and better utilise their content.
FIBA Secretary General Andreas Zagklis said: “We are very pleased to be entering into this partnership with Atrium Sports. FIBA Connected Stadiums will offer our members access to the technology and expertise to automatically capture and live stream games. This partnership will help us plan, develop and promote basketball into the next decade and guide our National Federations through an increasingly complex technology landscape. The benefits will surely be felt throughout the sport.â€
Nick Maywald, Atrium Sports Executive Chairman added: “FIBA’s history of innovation and embracing new technologies is the envy of many sports. The FIBA Connected Stadium is a game-changing initiative and we are honoured to be trusted as FIBA’s partner. â€
Ben Turner, Atrium Sports Chief Executive Officer said: “Basketball is one of the fastest growing sports globally, thanks to FIBA leading the way in embracing new technology. The FIBA Connected Stadium will enable National Federations and Leagues to access the highest quality technology empowering them to grow the sport locally as FIBA has globally.â€
A number of FIBA Federations and Leagues have already trialled the system and experienced the benefits – with others from around the world already in discussions with Atrium Sports to implement the FIBA Connected Stadium.
Switzerland will be among the first countries to offer the upgraded experience to its basketball fans and Swiss Basketball President Giancarlo Sergi said: “Swiss Basketball is very excited to partner with Atrium Sports for the installation of FIBA Connected Stadiums.
“All venues used by the Men’s and Women’s Division 1 teams will be fully equipped with the technology to bring professional-quality live streaming to our fans, coaches, sponsors and the broader Swiss Basketball community. This is an exciting opportunity for us to promote, grow and develop our sport.”
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