New British Basketball League CEO Aaron Radin joins the MVP Cast.

In the final podcast edition of 2022, he tells Mark Woods about a strategy to transform the BBL into a “premier content and entertainment organisation” through raising the standards of teams, game night experience, and its broadcast product.

He talks us through the learnings from his previous roles, why expansion is unlikely for 2023 and whether the likes of Cheshire and Plymouth will still fit into an upsized BBL in the future.


Follow the podcast on Twitter @mvp_247 

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